22 C
Munich
Sunday, June 20, 2021

‘Fortnite’ Maker Targets Apple’s ‘Walled Garden’ in Courtroom Fight Over App Store

Must read

Social Media Marketing for Franchises is Meant for Women

The main thing that you have to remember on this journey is just be nice to everyone and always smile. Refreshingly,...

Customer Engagement Marketing: A New Strategy for the Economy

The main thing that you have to remember on this journey is just be nice to everyone and always smile. Refreshingly,...

Entrepreneurial Advertising: The Future Of Marketing

The main thing that you have to remember on this journey is just be nice to everyone and always smile. Refreshingly,...

Mobile Marketing is Said to Be the Future of E-Commerce

The main thing that you have to remember on this journey is just be nice to everyone and always smile. Refreshingly,...

[ad_1]

In its courtroom battle with Apple Inc., Epic Games Inc. is questioning a core tenet of the iPhone maker’s App Store business: that its success relies upon rigorous policing of the platform.

Apple for years has said its rules and vetting process for apps protect users from malicious software and abuse, work that helps justify the up to 30% cut it takes of digital transactions there. In documents and testimony in a lawsuit being argued this month before a federal judge in Oakland, Calif., Epic has said Apple’s contentions don’t hold up to scrutiny.

The App Store’s business model, which has been called a “walled garden” due to the company’s tight controls, faces rising criticism from a host of developers, from Spotify Technology SA to Facebook Inc.

Epic and others are seeking to undermine Apple’s rationale for its control of third-party software on its more than one billion iPhones, claiming the operating system is what keeps users safe, not the App Store review process. Epic contends others could safely vet apps if allowed to create their own app stores.

“To justify its walled garden, Apple needed to convince those locked in and those locked out that the wall served some higher purpose, something more than profitability—and so Apple security justification was born,” Katherine Forrest, an Epic lawyer, told a judge this past week during the start of the trial, expected to last most of May.

[ad_2]

Source link

- Advertisement -

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest article

Social Media Marketing for Franchises is Meant for Women

The main thing that you have to remember on this journey is just be nice to everyone and always smile. Refreshingly,...

Customer Engagement Marketing: A New Strategy for the Economy

The main thing that you have to remember on this journey is just be nice to everyone and always smile. Refreshingly,...

Entrepreneurial Advertising: The Future Of Marketing

The main thing that you have to remember on this journey is just be nice to everyone and always smile. Refreshingly,...

Mobile Marketing is Said to Be the Future of E-Commerce

The main thing that you have to remember on this journey is just be nice to everyone and always smile. Refreshingly,...

How Nancy Reagan Gave Glamour and Class to the White House

The main thing that you have to remember on this journey is just be nice to everyone and always smile. Refreshingly,...