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Sunday, June 20, 2021

Filipino-made Kalaro gaming app launched

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With esports now recognized as a legitimate sport, a super app created by Filipinos for gamers has been developed and made available.

Kalaro is the name of the new app and is the first Filipino gaming platform that offers tournament management, social media, video hub, among others.

It likewise features an in-app currency for doing online purchases of merchandise, tournament and events registration, gifting and supporting gamers on the platform.

Kalaro aims to be a major player in the esports community, which, according to GroupM, a global media investment company, was valued at $151.55 billion on the global stage in 2019 and grew by 20 percent to $179.7 billion in 2020 despite the COVID-19 pandemic.

There is an estimated 495 million global audience for esports or organized forms of competitive game played in tournaments and leagues.

In the Philippines alone, there are already 43 million esports players.

—JUNE NAVARRO INQ


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